Content Distribution Network

Ads buy attention.
SWARM earns it.

It starts with clipping. Swarm shares your best moments across hundreds of real accounts your audience already trusts, creating a swarm of conversation about your brand. No ads, no bots or fake views.

45,700,000

Views delivered

and growing

2,487

Creators activated

and growing

$3–5

Average CPM

and reducing over time

48hr

Campaign live time

from brief to deployed

The Basics

What is
clipping?

Most people have heard the term. Very few understand the definition and the opportunity.

Your audience isn't choosing between you and your competitors. They're choosing between you and everything else in their feed: meme pages, creators they follow, trending sounds. To stay front of mind in your category, you need to earn your place in that feed and be more entertaining and useful than everything else in it.

Clipping is the art of taking content you've already made - your archives, your podcasts, your events - finding the best moments, re-editing them to be genuinely social-first, and distributing them across different pages at the same time. It's remixing what's already proven to resonate. And making it always on.

The biggest creators in the world have used this as their best-kept secret for years. Butterfly Effect does all the hard work: finding and vetting the best clippers globally, simplifying the experience and making it brand-safe.

Built by Butterfly Effect ↗

Step 01

You already have the content

Your podcast catalogue, event footage, show clips, long-form recordings. The raw material is already there, most of it sitting in archives, unseen. Clipping starts with what you've already created.

Video Podcast Events Long-form Archives

Step 02

We find the moments. Re-edit. Make them social-first.

The best clippers in the industry watch your content, cut the highest-retention moments and re-edit them to travel natively on short-form platforms. Not a one-off campaign. An always-on engine remixing what's already proven to resonate. Enterprise safe, brand compliant, zero risk.

1,000+ Clippers Best in industry Re-edited for social Enterprise safe Real views

Step 03

It distributes. And stays there.

Those clips go live across hundreds of real accounts simultaneously: clippers, publishers, fan pages - reaching audiences you've never had access to. The goal isn't a single viral moment. It's front-of-mind in your category, built through volume, consistency and distribution that keeps running long after you brief it.

TikTok Reels Shorts X

Manifesto

The best brands have more people talking about them than themselves.

- Seth Godin

When people search your brand, less than 20% of what they see should come from you. The other 80% should come from everyone else - clippers, publishers, fan pages, influencers, UGC creators. That's not a vanity metric. That's trust, built at scale. Start with clippers. Build the rest of your Swarm from there.

The Trust Problem

In a world where there is a lot of noise and trust is broken, less people trust messages from brands themselves - they want to know what everyone else has to say.

People have learned to filter out anything that feels like a brand talking about itself. They don't trust the words of the brand. But they do trust voices not associated with it - friends, creators, communities, real people. That gap is where Swarm operates.

The 80/20 rule of trust

✕ Without Swarm

Brand

80%

Others

20%

You're saying you're trustworthy. Nobody believes the person calling themselves trustworthy.

✓ With Swarm

Brand

20%

Others

80%

Clippers Publishers Fan Pages Influencers UGC Creators Customers

Everyone else is saying you're trustworthy. That's the only thing that actually works.

Start with clippers. Build the rest of your Swarm.

"One is you saying you're trustworthy.
The other is everyone else saying it."

"We ran our first Swarm campaign for a show launch. Within 48 hours, clips were spreading through fan pages we'd never reached. The algorithm started picking them up. Our search volume tripled without a single paid post."

From the network Entertainment, Film & Brand clients

How It Travels

Your content.
1 million+ eyes.

One moment. Swarm curates your network, routes it through clippers, publishers, fan pages and more - simultaneously across every platform.

Spark

Content

Video · Podcast · Show footage · Events · Shareable brand moments and actions

→

Engine

Swarm

Curates your Swarm. Finds the moments. Briefs the network. Deploys in 48hrs.

→

Eco-System

Clippers
Publishers
Fan Pages
Influencers
UGC Creators
Customers

→

Result

1M+

Views. Every campaign.
TikTok · Reels · Shorts · X

48hr

Campaign live time

6 wks

Min. campaign duration

$3–5

Average CPM

CPM Goal

The goal of clipping is to reduce your CPM over time. As you build your swarm and we recognise what's working, we work in collaboration to optimise - so every campaign costs less and delivers more than the last.

What We Do

The full stack.

To be unmissable in your category, start with clipping and make it always on. Then dial up the rest around your biggest brand moments and community actions. Your competition isn't just your industry - it's everything else in the feed.

Clipping

Our network of vetted clippers extracts your best 30-60 second moments and distributes them natively across TikTok, Reels, Shorts, and X - at scale.

Clippers Publishers Fan Pages UGC Creators

Content Production

Great distribution starts with great content. We help you build the right volume - scroll-stopping hooks, noticeable faces, and formats built to travel. Butterfly Effect has access to the best social-first long-form and short production specialists in the world.

Hook Strategy Volume Content World-Class Production

Influencer Seeding & Ambassadors

Your ambassadors don't just appear in content - they're embedded in the amplification. The right voices, not only creating but actively distributing. Butterfly Effect has access to over 300 million creators across social platforms via Ambassador+.

Seeding Ambassadors 300M+ Creators

Paid Media

Don't boost bad content.
Amplify what's already working.

Performance ads are paid amplification layered on top of organic content that's already proving traction. We identify your best-performing posts and put paid power behind them - so budget goes where the signal is strongest, not where the media plan said to spend it six weeks ago.

Views & Reach Engagement Rate Cost Per View Cost Per Engagement Stream Conversions App Installs Audience Growth

Customer Generated Content

Rewarding real brand love. We turn your happiest customers into your most credible creators - structured programmes that incentivise everyday people to post about brands they genuinely love.

In collaboration with socialtip.io ↗

Real Customers Authentic UGC Incentivised Posting

Where It Fits

It's not a campaign.
It's a layer in your stack.

Swarm sits between your content and your paid media. The distribution engine that makes organic reach compound and paid spend perform better. Everything works harder.

Layer 01

Content & Experience

Build a bank of content your community wants to spread. Long-form content that is genuinely engaging. Noticeable faces that people remember. Shareable hooks that stop the scroll - or DO actions that make people feel something and pass it on.

Video Podcast Events Long-Form Live Moments

↓ Swarm identifies the moments worth distributing

Layer 02

Swarm Distribution

1,000+ vetted clippers, publishers, fan pages and UGC creators are briefed and deployed within 24 hours. Your best moments travel across every platform - through real accounts, to real audiences, building the 80% of conversation that doesn't sound like you.

Clippers Publishers Fan Pages UGC Creators Influencers

↓ Only amplify what's already proving organic traction

Layer 03

Paid Amplification

Don't boost bad content. Amplify what's already working. Paid media layered on top of organic content already proving traction. Budget goes where the signal is strongest - not where the media plan said to spend it six weeks ago.

TikTok Ads Meta YouTube Sponsored

The Foundation

Build a bank of content your community wants to spread.

Long-form content that is genuinely engaging. Noticeable faces that people remember. Shareable hooks that stop the scroll - or DO actions that make people feel something and pass it on.

Focus on your community first. Make content worth spreading. Swarm takes it from there - routing it through every corner of the network that cares.

The Shift

Virality is dead.
It's time for Swarm.

Chasing a single viral moment is a lottery. Building a swarm - a coordinated network of real people who consistently carry your content - is a strategy. One you can plan, deploy, and repeat.

The New Playbook 01 / 04

01 / 04

Experience

Create stories, moments and experiences your community actually wants to share. Give people something to talk about.

02 / 04

Content

Volume content that travels - engaging formats, shareable hooks and noticeable faces that stop the scroll.

03 / 04

Distribution

Swarm deploys the network - clippers, publishers, fan pages, influencers and customers - to spread it everywhere.

This is Swarm

04 / 04

Measurement

Measure the entire ecosystem - not just what you own, but everything spreading it. Optimise and repeat.

Don't go viral once. Build a swarm that travels forever.

Built For Every Industry

Swarm works for
your world.

Whatever you make, whatever you sell - if distribution is the gap between your content and your audience, this is how you close it.

Creators

Stop feeding the algorithm. Start owning the conversation.

You post every day. The algorithm decides who sees it. You're building inside a room that keeps shrinking, for an audience you don't actually own.

Swarm routes your best moments through publishers and fan pages who already have your people - and keeps them circulating long after the post drops.

10x reach. Zero extra effort.

Brands

Less spend. More conversation. Better results.

Organic reach on your own channel is under 5%. Paid CPMs keep rising. Every dollar buys less than the one before - and none of it sounds like a real person.

One brief. Hundreds of clippers. Simultaneous deployment across TikTok, Reels, and Shorts - through voices your audience already trusts, at a fraction of paid media cost.

1M+ views. No influencer premiums.

Entertainment

The show doesn't end when the credits roll.

Your best moments have a 24-hour lifespan on your own channel. The conversations that build cult followings - the clips that define culture - are happening everywhere else.

Swarm deploys clippers and fan pages to keep your biggest scenes circulating long after broadcast. Episodes become evergreen. Shows become obsessions.

A show people talk about. Season after season.

Film

The clips that build opening weekends.

Trailers tell people what a film is. The scenes that actually make people feel something - the ones that would spread - never get clipped. Most studios post once and call it a campaign.

Swarm identifies your highest-retention moments and deploys clippers to flood every FYP before opening weekend - turning your best scenes into unmissable content.

Millions of impressions before the first screening.

Music

Your next release deserves more than a press day.

Playlisting is passive. One sync is a lottery. Getting 1,000 clippers distributing your sound in release week is momentum you can actually plan for.

Swarm routes your track to genre-matched fan pages, clippers and UGC creators simultaneously on release day - so the sound spreads before it charts.

Release week velocity that streaming algorithms reward.

Gaming

Your community is bigger than your subscriber count.

Your best moments - the plays, the drops, the reactions - sit in VODs nobody watches. Gaming audiences are everywhere. Yours are stuck in one place.

Swarm deploys genre-matched gaming clippers and niche publishers to extract, brief and distribute your top moments across TikTok, Shorts, and Reels - at scale.

Community growth without the media budget.

SaaS

Your buyers watch creators. Be in that feed.

LinkedIn posts reach the same echo chamber. Whitepapers go unread. Content investment disappears into 500 impressions and no pipeline.

Swarm turns your founder content and product demos into native clips distributed through the niche creator pages your ICP actually follows - not boosted posts they scroll past.

Pipeline from content. Not just impressions.

Apps

The download that feels like a discovery.

Performance ads are plateauing. App store rankings are crowded. You're spending more to acquire less, and every install feels bought rather than earned.

Swarm seeds your product through clippers and UGC creators who make it feel like a find, not an ad. No banner blindness. No skip button. Just organic reach that compounds.

Installs that compound without CPM inflation.

Events

FOMO is your most powerful marketing tool.

Event buzz spikes when tickets drop, then flatlines. By the time the event actually arrives, momentum is gone and you're back to paid media.

Swarm keeps energy building before, during, and after - through clippers who turn every moment into content that makes people feel like they're missing something real.

Sold out. Before you spend on ads.

Festivals

Brief the crowd before they arrive.

Festival content disappears in 48 hours. UGC is uncontrolled. The moments that could build legend status are never captured, never distributed, never remembered.

Swarm briefs clippers and fan pages before your event opens - so when the defining moments happen, they're distributed immediately, framed perfectly, and reach the right people.

Next year's tickets sell themselves.

Your Industry

Don't see
yours here?

Swarm works for any vertical where distribution is the gap between great content and real reach.

Ads buy attention.SWARM earns it.

What isclipping?

You already have the content

We find the moments. Re-edit. Make them social-first.

It distributes. And stays there.

The best brands have more people talking about them than themselves.

Your content.1 million+ eyes.

Content

Swarm

The full stack.

Clipping

Content Production

Influencer Seeding & Ambassadors

Paid Media

Don't boost bad content.Amplify what's already working.

Customer Generated Content

It's not a campaign.It's a layer in your stack.

Content & Experience

Swarm Distribution

Paid Amplification

Build a bank of content your community wants to spread.

Virality is dead.It's time for Swarm.

Experience

Content

Distribution

Measurement

Swarm works foryour world.

Stop feeding the algorithm. Start owning the conversation.

Less spend. More conversation. Better results.

The show doesn't end when the credits roll.

The clips that build opening weekends.

Your next release deserves more than a press day.

Your community is bigger than your subscriber count.

Your buyers watch creators. Be in that feed.

The download that feels like a discovery.

FOMO is your most powerful marketing tool.

Brief the crowd before they arrive.

Don't seeyours here?

Numbers thatdon't lie.

Ready to buildyour swarm?

Clipping is the story.

Ads buy attention.
SWARM earns it.

What is
clipping?

Your content.
1 million+ eyes.

Don't boost bad content.
Amplify what's already working.

It's not a campaign.
It's a layer in your stack.

Virality is dead.
It's time for Swarm.

Swarm works for
your world.

Don't see
yours here?

Numbers that
don't lie.

Ready to build
your swarm?